The latest ratings report for cable news viewership was released by Neilsen Media Research this week — and one network appears to be seriously struggling.
According to the numbers, CNN shed a staggering number of viewers during the third quarter of this year.
Trouble across the board
As Fox News reported, the news is bad all around for CNN. For starters, it registered the lowest-rated quarter since 2014 among the coveted 25-54 age group, which is frequently cited as the most important for advertising revenue.
Across its daytime lineup, CNN viewership dropped by 10 percentage points from the second quarter to the third — including a 20-point dropoff among those in the 25-54 demographic.
Primetime shows saw a similar 10-point drop overall and the decline among viewers between 25 and 54 was 16 points.
Notably, the latest report shows that CNN has lost more than half its primetime audience over the course of the first three quarters of 2021.
According to Fox, several of the struggling channel’s primetime programs hit their lowest points ever this month. Cuomo Prime Time and Outfront with Erin Burnett registered their lowest numbers in the 25-54 demo since June 2019 and July 2019, respectively.
Fox News remains strong
Of course, MSNBC also fared poorly in the new report with its lowest-rated quarter among viewers in the key demo since 2015.
During the third quarter, MSNBC saw double-digit decreases in both daytime and primetime viewership as shows like The Beat with Ari Melber and The Reid Out hit historically low ratings.
Once again, Fox News Channel came out on top, marking its 79th straight quarter for ratings domination. In fact, it was the only cable news channel that recorded increased viewership over second-quarter numbers.
It beat both CNN and MSNBC by double digits — including in the 25-54 age group — as a variety of its shows recorded their best month ever in September.
As much as mainstream media outlets demonized and disparaged former President Donald Trump during his term in office, it now seems clear that he was correct when he predicted in 2017 that “newspapers, television, all forms of media will tank” when he was no longer in office. On some level, CNN and MSNBC are likely hoping for his return at this point.