House Democrats seek to ‘rebuild’ their brand after stinging defeats: Report

Democrats were planning on popping champagne bottles in celebration of what was widely expected to be a “blue wave” of victories in House races across the country on Nov. 3, but instead, practically the opposite happened.

That’s why it’s no surprise that, according to Politico, many Democratic lawmakers are searching for ways to safeguard the party against a Republican slaughter in the 2022 midterms, with one Democrat suggesting that the party “rebuild” its brand — a brand that, to date, has largely been epitomized by House Speaker Nancy Pelosi (D-CA).

“Rebuild” the brand

Rep. Ami Bera (D-CA), chairman of the moderate New Dems Action Fund, admitted to Politico that expectations were running high heading into the final days before the election.

In the wake of Election Day, Bera said, it was clear that many in the party had grossly missed the signs that defeat was incoming.

“We all missed something in our analytics and our polling data, and we really have to take a deep objective look at what we’re missing,” Bera told Politico. “We’ve got to break the party down and rebuild what our brand is.”

Countless other House Democrats have expressed great concern with the way some progressive members of the party have promoted radical policies like defunding the police and killing the American energy industry with the Green New Deal. Pelosi, for her part, has faced criticism for not pushing back enough on their antics.

Indeed, many Dems have argued that those radical policies alone not only made their races more difficult than they ever should have been but also gave Republican strategists the opportunity to pepper the country with ads that scared moderate voters into shying away from Democratic candidates.

Moderate Dems are mad

“I think it would be irresponsible for a person in our family — in the Democratic Caucus family — who is concerned about it not to mention it,” Rep. Emanuel Cleaver (D-MO) told Politico, in reference to progressive lawmakers still beating the drums of socialism.

Another moderate Democrat lawmaker, Rep. Kurt Schrader (D-OR) echoed Bera’s idea that the party needs a serious makeover in the messaging department because what they’re doing now is very clearly not working.

“From my standpoint, as a moderate Democrat…it’s crystal clear we need a different message than what we’ve been having,” Schrader told Politico.

As Breitbart recently reported, Rep. Elissa Slotkin was one of the first to call for sweeping change for the House Democrat brand, arguing during an interview with MSNBC’s Stephanie Ruhle that Americans just aren’t sure what exactly it is that Democrats currently stand for.

“I mean, I wanna be frank that we have a problem, especially in places like Michigan where people don’t know what it means to be a Democrat,” Slotkin said, labeling the Democrat brand as “weak” and calling for a change in House leadership as the fix, according to Breitbart.

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