Fox News Channel’s long-term dominance of cable news has become a news story in and of itself, as the popular network just reached a significant milestone in their dominance of the competition.
According to The Washington Times, citing numbers provided by Nielsen Media Research, Fox News was named the most-watched cable news network for the 200th consecutive month, meaning Fox has held that undisputed honor for 16 years and six months running.
Most-watched across the board
Indeed, the latest ratings showed Fox enjoyed a prime-time audience average of around 2.3 million viewers, as compared to 1.8 million for MSNBC and a mere 1 million for CNN.
Nor is Fox News’ dominance confined solely to the realm of cable news. The network has been the most-watched network in all of cable for 26 months straight, beating out non-news channels like ESPN, HGTV, the History Channel and USA Network, to name a few.
While Fox News’ prime-time audience average beats all competitors at the 2.3 million mark, some of Fox’s prime-time shows are drawing even higher numbers than the average, with Fox programs filling out three of the top four spots.
That would be Sean Hannity with 3.1 million viewers — followed by MSNBC’s Rachel Maddow with 2.8 million — as well as Tucker Carlson with 2.6 million and Laura Ingraham with 2.5 million.
Fox News’ dominance has also extended to its smaller sister channel, Fox Business Network, which is now in its 15th consecutive month as the most-watched cable business news channel.
In fact, Fox Business enjoyed a 19 percent ratings advantage over its nearest rival, CNBC, and Fox Business host Lou Dobbs has had the number one business program for 28 consecutive months.
A significant factor in Fox News’ dominance is that the network has earned the trust of its viewers, as measured by researchers with an industry source known as Brand Keys.
In a “Media Trust Tracker” study released by the group in August, 87 percent of TV viewers surveyed stated that they trusted Fox News, a higher rating than was received by other media outlets like Bloomberg, CNN, MSNBC, PBS and even the big three broadcast networks, ABC, CBS, and NBC.
Fox News has long been a dominant force in the cable media ratings war, and that doesn’t appear likely to change anytime soon.
Perhaps if the other networks followed Fox’s lead and offered up more balanced and fair coverage of the current administration and the news of the day, they might be able to challenge Fox’s ratings dominance and actually make this a competition without a foregone conclusion, as it has been now for 16 and a half years straight.