This story was originally published by the WND News Center.
Anheuser-Busch, the multi-national beer maker, still is reeling from its ill-conceived "promotion" plan to partner with a transgender activist, a man who portrays himself as a woman in online posts.
It lost billions and observers point out the Bud Light brand name likely will never recover its prominence.
Now Doritos has taken the same plunge, but then quickly backed away after discovering its chosen transgender ambassador had promoted an unsavory penchant for something approaching pedophilia.
It hired, then days later, fired its activist.
Bud Light's escapade involved transgender activist Dylan Mulvaney, and the company probably lost "a staggering $1.4 billion" because of lost sales triggered by the scandal, reports have confirmed.
The disaster got so bad cases of Bud Light were expiring, unsold, on store shelves.
A columnist at TownHall.com explained the Doritos scandal was much shorter, but in ways more serious.
The column pointed out that Doritos Spain ended a relationship with a "so-called 'transgender' influencer" after that person was revealed to have posted "sickening, deranged statements" in the past.
"According to the New York Post, a Doritos Spain spokesperson told Rolling Stone magazine that the partnership between the brand and the influencer was called off. In addition, a short video promo featuring the influencer, Iván González Ranedo, 24, who goes by the stage name Samantha Hudson, was removed."
The Post noted Hudson's prior statements were the reason.
"We have ended the relationship and stopped all related campaign activity due to the comments," a company official stated. "We strongly condemn words or actions that promote violence or sexism of any kind."
Ranedo, the Daily Mail revealed, calls himself "Marxist" and endorses "the abolition of [and to] destroy and annihilate the traditional monogamous nuclear family."
The Mail report revealed Ranedo, a few years ago as a teen, said he wanted to do "depraved things" to a child, on social media.
Reports confirmed one such post said, "I want to do thuggish things" involving a "12-year-old girl."
Another post at the time translates to, "In the middle of the street in Mallorca in panties and screaming that I'm a nymphomaniac in front of a super beautiful 8-year-old girl."
Newsweek reported conservatives are mobilizing in a campaign to turn "the Bud Light treatment" on Doritos now.
The report said, "Online critics have accused Hudson of being a 'pedophile,' although there is no evidence she [sic] ever acted on the fantasy she [sic] posted online as a teenager. Newsweek has reached out to Hudson via her [sic] Instagram account for comment. She [sic] has not yet publicly commented on the furor on X, YouTube, or her [sic] Instagram page."
