Twenty-one-year-old David Hogg has reportedly called it quits on a new business venture he founded just months ago in an effort to compete with MyPillow and its Trump-supporting CEO, Mike Lindell.
Hogg first rose to fame in the wake of a mass shooting at his Florida high school in February 2018 that left 17 dead, as NBC News reported at the time. Since then, Hogg has become known for being a staunch advocate for gun control — and a staunch opponent of anything and everything to do with President Donald Trump.
The end of the road
He’s also apparently become something of an entrepreneur — well, that is, until Saturday.
According to The Daily Wire, Hogg announced via Twitter that he was stepping away from the company, called Good Pillow, to focus on his education and activism.
“Effective immediately, I have resigned and released all shares, any ownership and any control of Good Pillow LLC,” Hogg wrote. “Over the next several months, I will be taking some time to focus on my studies in college and advance the gun violence prevention movement with March for Our Lives and personally.”
“I could not give 100%”
Hogg also said his decision to leave Good Pillow came “after many discussions” with the company’s co-founder, William LeGate, as well as with “friends, family, and mentors.”
“We were met with immediate and overwhelming support. But I soon realized that given my activism, schoolwork, and family commitments, I could not give 100% to being a full time co-founder at Good Pillow,” Hogg wrote, according to the Washington Examiner.
“The reasons for my departure rest entirely with me and my own personal commitments and I truly wish Will nothing but the best,” he added.
As The Daily Wire noted, Good Pillow first came to be just weeks ago, after Hogg said he’d be engaging in a “pillow fight” with Lindell, who has faced criticism for his outward support of former President Trump.
According to The Daily Wire, Hogg and LeGate “intended not just to run MyPillow out of business, they said, but to run Fox News out of business, on the theory that MyPillow’s advertising dollars were the only factor keeping the news network on the air.”
So far, however, they’ve failed to act on that promise, even struggling to obtain a trademark, reports note.
The company has so far not shipped out any pillows, but they reportedly expect to start distribution in July of this year.