In a striking career pivot, Brad Parscale, once the digital mastermind behind President Donald Trump’s campaigns, has now registered as a foreign agent for the Israeli government under a $6 million contract to combat antisemitism, The Hill reported.
In this role, Parscale’s company, Clocktower X LLC, will lead a U.S.-based digital campaign targeting Gen Z audiences on platforms like TikTok, Instagram, and YouTube to address rising antisemitic sentiments.
Parscale, who previously spearheaded the digital efforts for Trump’s 2016 presidential run and managed his 2020 reelection bid, has a history of leveraging social media for political impact. During the 2016 campaign, he notably hired Cambridge Analytica to assist with data-driven strategies. His tenure with Trump’s 2020 campaign saw him demoted from manager to senior adviser in July of that year, followed by his resignation in October 2020.
Fast forward to September 18, 2025, when Parscale officially began working for the Israeli government, as indicated in paperwork filed under the Foreign Agents Registration Act. This marked a significant shift from political campaigning to international advocacy for the former Trump aide.
Through his company, Clocktower X LLC, Parscale signed a lucrative $6 million agreement to develop content aimed at countering antisemitism in the United States. The deal was first brought to public attention by the Quincy Institute for Responsible Statecraft, a Washington-based think tank focused on promoting restraint in foreign policy.
The contract specifies that Parscale’s firm will focus on strategic communications and media services to support Israel’s nationwide initiative. A key requirement is that at least 80 percent of the content must resonate with Gen Z users on popular platforms such as TikTok, Instagram, and YouTube, alongside podcasts and other digital outlets.
Parscale’s primary contacts within the Israeli government include the minister of Foreign Affairs and Eran Shayovich, the chief of staff at Israel’s Ministry of Foreign Affairs, as per LinkedIn information. These connections underscore the high-level coordination behind this digital outreach effort.
The contract outlines a clear mission for Parscale’s agency, stating, “Agency shall provide strategic communications, planning, and media services in support of Client’s engagement by the State of Israel to develop and execute a nationwide campaign in the United States to combat antisemitism.” This directive highlights the targeted nature of the initiative.
The urgency of this campaign comes amid a troubling surge in antisemitic incidents across the U.S. over the past two years. This rise coincides with Israel’s ongoing conflict with Hamas in the Gaza Strip, which intensified following Hamas’s attack on Israel on October 7, 2023.
According to the Anti-Defamation League (ADL), the U.S. saw a record 9,354 antisemitic incidents in 2024, the highest number documented since the organization started tracking such events 46 years ago. This staggering figure reflects a deepening challenge within American society.
For the first time in the ADL’s annual audit history, a majority—58 percent—of these incidents included references to Israel or Zionism. This shift indicates a growing intersection between geopolitical tensions and domestic hate.
Parscale’s new role positions him at the forefront of addressing this crisis through modern communication channels. His expertise in digital strategy, honed during high-stakes political campaigns, will now be applied to influence younger audiences on critical social issues.
The initiative represents a broader effort by the Israeli government to engage with American audiences amid heightened sensitivities surrounding the Israel-Hamas conflict. Parscale’s involvement brings a unique blend of political campaign tactics to a pressing social cause.
While his past work with Trump’s campaigns drew both praise and controversy, this contract offers Parscale an opportunity to reshape narratives on a different stage. How his strategies will translate to combating hate online remains to be seen.
As antisemitism continues to spike, the effectiveness of digital campaigns like the one Parscale is tasked with leading could set a precedent for international advocacy in the social media era. His efforts with Clocktower X LLC may influence how governments and organizations tackle hate speech and bias in the future.
