While campaigning in Texas on Saturday, billionaire presidential candidate Michael Bloomberg made his plans crystal clear: he is going all-in on an attempt to remove President Donald Trump from office.
According to Breitbart, Bloomberg is campaigning nationwide and is spending millions on advertising, going as far as taking out a very expensive campaign ad for the Super Bowl in Miami on the single-issue platform of ousting Trump from the White House.
“Number one priority”
The former NYC mayor’s late campaign entry raised questions about how he would be able to keep up in the race. His advertising budget has answered all of those concerns.
Bloomberg spent a stunning $155 million dollars in advertisements in 2019, according to Breitbart. His nearest significant competitor — Bernie Sanders — has spent a comparatively paltry $19 million.
Speaking to Reuters, Bloomberg said: “Number one priority is to get rid of Donald Trump. I’m spending all my money to get rid of Trump. Do you want me to spend more or less? End of story.”
Bloomberg is spending enormous sums of money, but is it going to pay off? The Democratic field is crowded, and Bloomberg’s political credentials aren’t extensive. Additionally, it’s somewhat of a mystery where his voter base lies.
Bloomberg going after moderates
While the Democrat primary race is indeed congested, most candidates ideologically lean towards the far left. Bloomberg is hoping to capitalize on this by taking a center-left position.
Bloomberg said: “One of the reasons I’m reasonably confident I could beat Trump is I would be acceptable to the moderate Republicans you have to have. Whether you like it or not, you can’t win the election unless you get moderate Republicans to cross the line. The others are much too liberal for them and they would certainly vote for Donald Trump.”
It seems Bloomberg is hoping to be Joe Biden without the gaffes and baggage — a more reasonable candidate who will rally the left and bring in moderate GOP voters and never-Trumpers.
Not only is Bloomberg similar to Biden, he has resources that the former VP doesn’t possess. Biden has been a cash-strapped candidate for some time and has had to accept the support of super PAC’s as a result.
Bloomberg, back in March of 2019, talked about the worrying pull to the left within the Democratic Party. “We cannot allow the primary process to drag the party to an extreme that would diminish our chances in the general election and translate into ‘Four More Years,'” he said.
New York’s former mayor has the strategy and the resources, so it would seem that all he has to do is stay in the race for the long haul. However, Bloomberg may have already lost his desired base of moderate voters with his recent comments suggesting that the wildly liberal and homelessness-plagued state of California can serve as a “great example for the rest of this country.”