ABBA postpones release of comeback tour ad after 2 die at tribute concert: Report

Tragedy has forced the Swedish pop group ABBA to postpone the promotion of what NPR described as the band’s “highly-anticipated comeback tour.”

NPR reports that the delay comes after two people died and another was injured at a recent tribute concert for the musical artist.

An unexpected tragedy

The incident reportedly occurred Tuesday at the Uppsala Konsert & Kongress hall in Sweden. NPR said about 1,000 people were in attendance there for “Thank You For The Music,” a show that pays tribute to the male members of ABBA.

According to NPR, an elderly man fell down seven floors about 30 minutes before the tribute show was about to start. He landed in the open foyer on two individuals.

The man who fell passed away, as did one of the other two individuals involved in the incident, a 60-year-old man.

The other individual involved in the incident, a 60-year-old woman, was said to have suffered injuries.

As of Wednesday, the concert venue where the tragedy occurred indicated it was still trying to figure out exactly what happened.

According to Euronews, a police spokesperson said, “We received a call regarding a person who either jumped or fell from a great height inside the concert hall in central Uppsala.” The spokesperson added that authorities have “no reason to believe that a crime has been committed in connection with the man’s fall.” Still, the incident remains under investigation.

Band holds off on marketing efforts

ABBA, for its part, announced in a tweet that it would delay the release of a trailer for its upcoming tour “in light of the tragic news.”

“In light of the tragic news at the tribute concert in Sweden last night, we have decided to hold off on releasing our concert trailer until tomorrow,” the group wrote.

NPR reports that the concert venue has offered to repurchase tickets from the planned event and offered counseling to those in attendance.

Meanwhile, ABBA is reportedly getting ready to release its final studio album, Voyage, which NPR said will be the group’s first new material in 40 years. It’s set to hit shelves and streaming sites on Friday.

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